Other Insurers Struggling To Come Up With Advertising As Effective As Geico's Gecko
This is a very interesting story from Suzanne Vranica of the Wall Street Journal about the lengths other insurers are going to try to find a gimmick as memorable as Geico's gecko. This story would, of course, tend to explain the existence of such failed stratagems as the CNA Polkaboys.
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Written By:Major John
On January 11, 2007 7:01 AM
I don't have to worry about that...my company has decided that if they advertise, it will be weird Euro-like stuff...sigh, I almost wish we had the polka boys...almost.
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